Increasing (employer) brand awareness is not only crucial to attract more customers, but also potential employees and qualified job candidates. “Kraft aus der Region” is one of the programmes introduced by Radio Potsdam since many years ago. The idea behind this programme is to increase brand and commercial awareness of companies in the Brandenburg region, so as to help recruiting more apprentices.
In an exclusive interview between Mr. Gerald Rynkowski, founder and MD of VEINLAND GmbH and Ms. Isabelle Hauk from Radio Potsdam, listeners get to know more about VEINLAND and the reason why Brandenburg is a strategic location for developing and manufacturing hardware and software for the maritime industry as well as how weather and sonar systems are made.
Thank you for the great opportunity!